In all nonprofit and fundraising ventures, it’s absolutely vital to express gratitude to donors, no matter the size or nature of their contribution. Of course, it’s simply good manners to offer timely and genuine thank yous. But it’s also a smart way to continue communications and maintain mutually beneficial relationships with donors.
When you want to go beyond a thank you card or verbal thanks, photo books are the perfect donor gift idea. Corporate photo books offer a creative way to show the positive impacts of donors’ contributions. Plus, they’re tangible keepsakes that help ensure your nonprofit and its mission won’t soon be forgotten.
Here are some more reasons to create Mixbook photo books as donor gifts, the steps to get started, and the benefits of bulk photo books for all types of business and charitable ventures.
Benefits of photo books as donor gifts
It’s not uncommon for nonprofit donors to receive only a formulaic thank you note with requests for future more donations. No matter how worthy your nonprofit or fundraiser is, this kind of transactional communication can come across as being in bad taste. A photo book gift is a very different gesture that’s sure to be positively received. Here are some more reasons to choose photo books as donor gifts:
- A photo book shows appreciation without directly asking for more donations.
- The photo collection and other contents of a photo book clearly demonstrates all the good your nonprofit is doing with donated funds, which acts as an indirect, yet effective call to action.
- The stories told by a photo book show donors the bigger picture of your nonprofit’s mission, including the efforts of all those who work or volunteer there.
- A high-quality, beautiful designed photo book demonstrates an admirable level of professionalism.
How to make photo books for donor gifts
Making any photo book is so much easier when you start with a template, which is why Mixbook offers hundreds of different photo book themes. For nonprofit donor gifts, we recommend browsing our collection of professional photo book themes. All Mixbook themes are 100% customizable, so you can edit the color palette, typography, design accents, and layouts to match your nonprofit’s branding.
Here are a few theme ideas that are ideal for this kind of project:
Choose a theme or blank canvas, launch the project in Mixbook Studio™, and follow these basic steps:
- Upload photos and drag and drop them onto the pages of the book
- Explore alternative layouts in the “Layouts” panel, or try the “Auto-Layout” tool
- Edit the theme’s placeholder text, or use the “Text” panel on the left to add and edit new text elements
- Use the “Backgrounds” and “Stickers” panels to customize the theme’s design assets
- Click “Preview” to proofread and check over the book, then select “Order” once everything looks perfect!
What to include in a donor gift photo book
For a donor gift, a good photo book will offer a balance of content that shows the impacts of the nonprofit’s work through photos and easy-to-digest text, communicates the professionalism of the nonprofit, and puts faces to the names of those who work or volunteer there. It should also explicitly thank donors for their contributions.
Here are some more content ideas:
- A thank you letter from the CEO or head of the nonprofit
- Thank yous from individuals or other organizations who are being helped by the nonprofit. This could be through short letters or personal messages paired with photos.
- Photos of projects, or works in progress, that have been enabled by donations
- Statistics that show the impact of the nonprofit’s efforts through real data
- Employee or volunteer profiles, or individual thank you messages from employees/volunteers
- A brief history of the nonprofit and its major milestones
- Any media coverage or awards your nonprofit has received.
Also be sure to include your nonprofit’s logo, contact details, and links to your website and social media sites.
Tip: Before sending a copy of your nonprofit photo book out as a donor gift, it’s a nice gesture to hand-write a short, personal thank you note on the front endsheet.
How to get the best deals on bulk photo books
Attention nonprofits! Mixbook offers great discounts on bulk photo books for businesses. Get exclusive pricing on your order of 10 or more photo books, plus free and fast shipping. Visit our professional portal today to get your speedy, custom price quote.
