Flip the Camera: Celebrating the Moms Behind the Lens This Mother’s Day

This Mother’s Day, we’re starting a new tradition—and we invite you to be part of it.

At Mixbook, we’ve always believed in the power of preserving meaningful memories. But when we looked closely at the photos filling albums, frames, and feeds, we noticed something was missing: Mom.

That’s why this year, we’re launching our “Moms Behind the Camera” campaign, with one powerful message at its heart—Flip the Camera.

The Unseen Storyteller

In almost every family, there’s one person who takes it upon herself to document the memories. The birthday candles, the messy first-day-of-school smiles, the vacations, the quiet moments at home—Mom is behind the lens, making sure the moments are captured.

She’s the memory keeper. The storyteller. The one who makes sure everyone else is seen.

But in doing so, she often disappears from the story.

A recent Mixbook survey revealed that 1 in 4 moms say they’re rarely in family photos—a quiet reminder that while they’re capturing life’s most meaningful moments, they’re often left out of the frame.

This Mother’s Day, we’re changing that.

It’s Time to Flip the Camera

The idea is simple: instead of handing Mom the camera, put her in front of it. Capture her smile. Document the way she lights up when she’s with her family. Include her in the stories she’s helped write.

Whether it’s a perfectly posed family portrait or a quick snapshot while she’s laughing over pancakes on Sunday morning, these are the images that matter. These are the memories your kids will want to look back on someday.

Because Mom doesn’t just deserve flowers—she deserves to be remembered.

Join the Movement: #FlipTheCamera

We’re encouraging families everywhere to take part in this movement:

📸 Snap a photo with Mom in it

📱 Share it on social using #FlipTheCamera

📚 Turn your favorite memories into a photo book she’ll treasure forever

Whether it’s a single candid or a whole photo series, the goal is the same: let’s make sure Mom is seen, celebrated, and cherished—not just on Mother’s Day, but every day.

Real Memories, Real Moms

We’ve already seen incredible stories pouring in from the Mixbook community—like this one from Leo, who shared his experience on Trustpilot:

“I made a book for my mother for Mother's Day and she absolutely loved it. The website was easy to use and I was even able to adjust the pictures within the template(s) provided. 10/10 recommend.”

These are the kinds of moments that remind us why memory keeping matters. A simple gesture, a custom photo book, and the joy of knowing Mom is finally part of the story.

Create a Gift That Includes Her

Looking for a meaningful Mother’s Day gift? A custom photo book featuring the moments that include her—not just the ones she captured—is one of the most powerful, personal gifts you can give.

Start by scrolling through your camera roll. Find the hidden gems where she’s laughing, cuddling, dancing, helping. Build a story around those moments. Add messages from the kids. Let her know how much she means to you.

Need help getting started? Our easy-to-use templates make it simple to create a book as beautiful and unique as she is.

This Mother’s Day, Let’s Make It About Her

Mom has spent so many years making sure everyone else is in the frame.

Let’s flip the camera.

Let’s give her the spotlight.

Let’s make sure she’s part of the memories too.

Because every memory is better when Mom’s in it.

💗 Share your story with #FlipTheCamera and tag @Mixbook.

Ready to create something unforgettable for the mom in your life? Start your Mother’s Day photo book today.